|
American Racing-A Company With Roots. In 1954, Romeo Palamides,
an early drag racing innovator, designed and crafted leading edge, high strength-to-weight magnesium
drag racing wheels for his dragster. It was the early years of hot rodding and street enthusiast
interest in the lightweight, higher tech wheels was overwhelming. Romeo's vision, working from
a small machine shop in San Francisco with his partner, engineer Jim Ellison, evolved into America's
leading aftermarket wheel company. In 1956, they formed American Racing Equipment.
The Wheel That Started A Craze. In the early sixties
the five-spoke American Racing "Torq Thrust" was introduced. Considered by many to be the most famous
wheel of all time, the Torq Thrust started the custom wheel craze, making the conversion from strip
to street. Known as "Americans", "5-spokes" and "Torq Thrusts", different design generations evolved
as car crafting technology developed. Today authentic "old school" Torq Thrusts are highly
collectible and sold around the world. Often copied, never duplicated, the Torq Thrust is the
signature wheel for performance and custom purists.
American Racing Today--Wheels That Perform.
Over forty years later, American Racing and it's 1700 employees offer a complete line of
over one hundred precision crafted alloy wheel styles with the same pride, innovation and
enthusiasm upon which Romeo Palamides' original vision was founded. American Racing's parent company,
Noranda, is one of the largest natural resources companies in the world operating mining interests
around the globe. From American Racing's three state-of-the-art manufacturing facilities AR produced
over 3.1 million wheels in 2001, including original equipment wheels for major auto manufacturers.
American Racing wheels are distributed from company-owned, satellite-connected warehouses,
an independent distributor system in the U.S. and through international distributors in over
thirty-five countries on four continents. And yes, American Racing continues to offer the latest
generation of the original, authentic Torq Thrust for the discriminating enthusiast.
The Vision Continues. With our 2004
Aftermarket Collection and the Pro Series Drag Racing Line, American Racing's legacy of
wheelcrafting continues. Each wheel represents our heritage and an extension of Romeo Palamides'
original vision of innovation and cutting edge.American Racing Wheels
| |
|
